Idea Cellular Limited, Maharashtra Circle
Brief (2005)
To design a gift to commemorate the Ganesh Utsav. The client desired two kinds
of gifts to be worked out, one for key clients and the other for mass distribution.
Concept and Execution
Compliments suggested that the company associate itself with the Ashtavinayak, the
octet of eight Ganesh idols that are revered by thousands across India and Maharashtra
in particular.
For the key customers a photo frame in rubberwood was designed to have nine windows,
eight windows were devoted to the legendary eight idols and the ninth window was
used for corporate branding.
The packaging was executed using orange floral handmade paper in consonance with
the theme. For the mass gift, a small desk top curio was designed with a line drawing
of the elephant god engraved on it.